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Latest updates from the watch world

Section 301: two investigations that could reshape Swiss watch prices
Industry News5 min read

Section 301: two investigations that could reshape Swiss watch prices

Two Section 301 probes now target Switzerland. Here's how they could affect what you pay for a Swiss watch — and why pre-owned might be the smartest move.

Swatch Group fires back at Morgan Stanley: what the analyst war means for watch buyers
Industry News6 min read

Swatch Group fires back at Morgan Stanley: what the analyst war means for watch buyers

Swatch Group publicly challenged Morgan Stanley's Swiss Watcher report with line-by-line corrections. The data fight reveals more about watch industry consolidation than either side intended.

You can now bet on Rolex prices. Here's what a dealer thinks.
Industry News5 min read

You can now bet on Rolex prices. Here's what a dealer thinks.

Kalshi and Bezel launched prediction market contracts on luxury watch prices. You can now bet on whether the Rolex GMT-Master II Pepsi will exceed a price target. Here's what it means for dealers.

LVMH Watch Week 2026: what Milan told us about where watches are going
Industry News5 min read

LVMH Watch Week 2026: what Milan told us about where watches are going

Nine LVMH brands in Milan: Daniel Roth and Gerald Genta resurrected, Bvlgari's smallest movement, Hublot's Djokovic polo-shirt cases. From resurrected legends to material experiments.

From 39% to 15%: what the SCOTUS tariff ruling means for watch buyers
Industry News6 min read

From 39% to 15%: what the SCOTUS tariff ruling means for watch buyers

Supreme Court struck down Trump's 39% emergency tariffs on Swiss watches. Section 122 brought them to 15% with a 150-day deadline. Here's the price impact for European and American buyers.

Audemars Piguet returns to Watches & Wonders: why this changes everything
Industry News5 min read

Audemars Piguet returns to Watches & Wonders: why this changes everything

Audemars Piguet rejoins Watches & Wonders Geneva after 7 years. New Royal Oak releases could shake up the pre-owned market. Here's what collectors should watch for.

Watches and Wonders 2026: the biggest Geneva fair yet, and what to expect
Industry News6 min read

Watches and Wonders 2026: the biggest Geneva fair yet, and what to expect

April 14-20 in Geneva brings 200+ brands, Audemars Piguet's early drops, Vacheron's new releases, and a Montreux Jazz partnership. Here's the full preview of the biggest watch fair yet.

Six months in the watch market: tariffs, tumbling exports and a quiet recovery
Industry News5 min read

Six months in the watch market: tariffs, tumbling exports and a quiet recovery

Tariffs hit 39%, then dropped to 15%. Swiss exports fell 1.7%. Pre-owned prices rose 4.9% after 13 straight quarters of decline. Here's what happened August 2025 to February 2026.

Trump's 39% Swiss Watch Tariff: What It Means for European Buyers
Industry News5 min read

Trump's 39% Swiss Watch Tariff: What It Means for European Buyers

39% US tariffs on Swiss watches hit August 7th, 2025. Unless Switzerland pulls a UK-style negotiation, Europe's about to get crowded with American buyers seeking pre-tariff prices. Here's the math.

Rolex 2025 lineup: new watches, new tech, and a few surprises
Industry News4 min read

Rolex 2025 lineup: new watches, new tech, and a few surprises

Rolex dropped its 2025 collection with the new Land-Dweller, Dynapulse escapement technology, pastel Oyster Perpetuals, and a green GMT for lefties. Here's what matters and what's just hype.

Rolex bought Bucherer and killed Carl F. Bucherer. Here's what it means.
Industry News6 min read

Rolex bought Bucherer and killed Carl F. Bucherer. Here's what it means.

Rolex acquired Bucherer, shut down Carl F. Bucherer, and reshaped luxury watch retail. Two years later, here's what's actually changed at Tourneau and what comes next.

We're back: the new ChronoTimepieces.com
Industry News2 min read

We're back: the new ChronoTimepieces.com

After a year away, ChronoTimepieces is back with a completely rebuilt website, transparent pricing, detailed watch listings, and a growing collection of luxury timepieces from Rolex, Omega, and more.