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Two Section 301 probes now target Switzerland. Here's how they could affect what you pay for a Swiss watch — and why pre-owned might be the smartest move.

Swatch Group publicly challenged Morgan Stanley's Swiss Watcher report with line-by-line corrections. The data fight reveals more about watch industry consolidation than either side intended.

Kalshi and Bezel launched prediction market contracts on luxury watch prices. You can now bet on whether the Rolex GMT-Master II Pepsi will exceed a price target. Here's what it means for dealers.

Nine LVMH brands in Milan: Daniel Roth and Gerald Genta resurrected, Bvlgari's smallest movement, Hublot's Djokovic polo-shirt cases. From resurrected legends to material experiments.

The February tariff announcement is no longer a current import quote. What changed in July and what US buyers should verify before importing a Swiss watch.

Audemars Piguet rejoins Watches & Wonders Geneva after 7 years. New Royal Oak releases could shake up the pre-owned market. Here's what collectors should watch for.

April 14-20 in Geneva brings 200+ brands, Audemars Piguet's early drops, Vacheron's new releases, and a Montreux Jazz partnership. Here's the full preview of the biggest watch fair yet.

Tariffs hit 39%, then dropped to 15%. Swiss exports fell 1.7%. Pre-owned prices rose 4.9% after 13 straight quarters of decline. Here's what happened August 2025 to February 2026.

39% US tariffs on Swiss watches hit August 7th, 2025. Unless Switzerland pulls a UK-style negotiation, Europe's about to get crowded with American buyers seeking pre-tariff prices. Here's the math.

Rolex dropped its 2025 collection with the new Land-Dweller, Dynapulse escapement technology, pastel Oyster Perpetuals, and a green GMT for lefties. Here's what matters and what's just hype.

Rolex acquired Bucherer, shut down Carl F. Bucherer, and reshaped luxury watch retail. Two years later, here's what's actually changed at Tourneau and what comes next.

After a year away, ChronoTimepieces is back with a completely rebuilt website, transparent pricing, detailed watch listings, and a growing collection of luxury timepieces from Rolex, Omega, and more.