Watch Culture & Trends
Covers the psychology, history, and market trends behind luxury watch collecting.
Watch Culture & Trends6 min read
The Patek Nautilus at 50: what collectors should actually expect
The Nautilus turns 50 in 2026. Here's what Patek will likely do, what they definitely won't, and what it means for pre-owned buyers.
Watch Culture & Trends5 min read
Omega at Milano Cortina 2026: 94 years of getting it right when it matters most
From 30 stopwatches in 1932 to cameras shooting 40,000 frames per second. How Omega times the Winter Olympics, and the three watches they made to celebrate.
Watch Culture & Trends4 min read
Patek Philippe's Cubitus: The Square That Broke the Internet (And Maybe Some Hearts)
Patek's new Cubitus has the watch world more divided than a Swiss canton vote. Is it genius or madness?
Watch Culture & Trends4 min read
Why people collect luxury watches (it's not about telling time)
Psychology, economics, and cultural signalling. Why grown adults spend serious money on tiny mechanical objects they don't technically need.