Watch Culture & Trends

Covers the psychology, history, and market trends behind luxury watch collecting.

Patek Philippe's Cubitus: The Square That Broke the Internet (And Maybe Some Hearts)
Watch Culture & Trends5 min read

Patek Philippe's Cubitus: The Square That Broke the Internet (And Maybe Some Hearts)

Patek's new Cubitus has the watch world more divided than a Swiss canton vote. Is it genius or madness?

The Tick-Tock Paradox: Why People Collect Luxury Watches Like They’re Pokémon
Watch Culture & Trends4 min read

The Tick-Tock Paradox: Why People Collect Luxury Watches Like They’re Pokémon

Luxury watches: status symbols, emotional anchors, and the classiest obsession money can buy.