Founded by Hans Wilsdorf in 1905, Rolex is lauded for creating the Oyster, the first waterproof wristwatch, and for advancing automatic winding technology. Models like the Submariner, Daytona, and Datejust have become cultural icons, reflecting a commitment to accuracy, robustness, and timeless design. Rolex’s vertical integration ensures rigorous quality control and cements its status as a global symbol of horological excellence.