Founded by Hans Wilsdorf in 1905, Rolex created the Oyster, the first waterproof wristwatch. The brand also advanced automatic winding technology, and models like the Submariner, Daytona, and Datejust have become cultural icons known for accuracy and robustness. Rolex controls its own production end to end, which supports its rigorous quality control and its standing as a global symbol of horological excellence.