TAG Heuer

TAG Heuer was founded in 1985 when Techniques d’Avant Garde (TAG), a Swiss technology company, acquired Heuer. The brand was then renamed TAG Heuer and became known for producing a range of luxury watches for both men and women, including both classic and contemporary designs. TAG Heuer is known for its commitment to innovation and craftsmanship, and its timepieces are highly sought after by collectors and watch enthusiasts around the world.
Learn more about the history of Heuer here.

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