Rado is a Swiss luxury watch brand renowned for its pioneering use of high-tech materials and minimalist, contemporary design. Established in 1917, the brand revolutionized the industry by introducing scratch-resistant ceramics, ultra-light high-tech metals, and innovative plasma treatments. Known for its fusion of cutting-edge technology and timeless aesthetics, Rado timepieces are both durable and elegant. With a commitment to innovation and precision, the brand continues to push boundaries, offering watches that embody modern luxury, comfort, and resilience.