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Bell & Ross

Aviation design, professional precision.

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Bell & Ross is a Franco-Swiss watch brand renowned for its instrument-inspired design and strong ties to aviation and military use. Founded in 1992, the brand built its identity around a clear principle: a watch must first be functional, readable, and reliable under extreme conditions. This philosophy is most famously expressed in the iconic square BR 01 and BR 03 cases, directly inspired by aircraft cockpit instruments.

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