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Alexander Shorokhoff

Artistic expression, avant-garde mechanics.

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Alexander Shorokhoff is a German-based independent watch brand that blends expressive art with high-quality mechanical watchmaking. Founded in 2003 by Russian-born designer Alexander Shorokhov, the brand stands out for its bold aesthetics, hand-engraved movements, and limited production runs. Each timepiece is a canvas of creativity—drawing inspiration from avant-garde art, Russian constructivism, and classical music—with signature features like oversized numerals, vibrant color palettes, and intricate dial compositions. While the brand pays homage to traditional craftsmanship through hand-finishing and decorated calibers, it pushes boundaries with unconventional designs that challenge horological norms. Alexander Shorokhoff watches are assembled in Germany and reflect a fusion of Eastern artistic heritage and Western precision. With an emphasis on individuality, storytelling, and meticulous detail, the brand appeals to collectors who value originality, culture, and emotion in their timepieces.