Eterna is a Swiss watch company founded in 1856 by Dr. Josef Girard and school teacher Urs Schild in Grenchen. In 1866, Girard sold his shares to Schild and the company began producing complete mechanical watches under the name Präzisionsuhren-Fabrik Gebrüder Schild (Precision Watches Factory Schild Brothers). In 1878, the company began producing its own cases and dials and became a complete manufacture. In 1905, the company officially changed its name to Eterna. The company is known for producing the world’s first alarm watch prototype in 1908, as well as for its development of the Eterna-Matic automatic movement in 1948. Eterna became a part of the ASUAG holding company in 1932 and was later merged with Ebauches SA to form the ETA/Eterna movement arm in 1979. Today, Eterna continues to produce high-quality timepieces for both men and women, including both mechanical and quartz movement watches.