Armand Nicolet founded his “Atelier d’Horlogerie” in Tramelan, Switzerland in 1875. He was the son of a watchmaker and had completed a brilliant apprenticeship. In 1902, he produced a pocket watch with advanced features such as a “guilloché” rose gold case, enamel dial, single button chronograph function, complete calendar, repeating hours, quarter hours, and minutes. Armand Nicolet also conducted important studies on design that would influence his future work. His watches were known for their beauty, quality, and precision, and were popular with collectors. When Armand Nicolet died in 1939, his son Willy took over the family business and developed it into a major production facility in the region. In 1987, Willy Nicolet met Italian entrepreneur Rolando Braga, which marked the beginning of a collaboration between Swiss technical skills and Italian creativity.
Today, Armand Nicolet is a well-respected watch brand known for producing high-quality timepieces that combine traditional Swiss craftsmanship with modern design elements. The company continues to produce a wide range of watches for both men and women, including classic, sport, and dress styles.