Prim
The Prim watch brand was founded in Czechoslovakia in the 1950s as a way to reduce the country’s dependence on imports, especially from Western Europe. The brand’s watches were produced in the town of Nové Město nad Metují, using French Lip movements that were adapted to meet the company’s technical requirements. The brand’s first prototypes, called Spartak, were produced in 1954 and underwent extensive testing before going into production in 1958. The brand has been a part of the ELTON group since 1969 and is known for producing high-quality, reliable watches.
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